Segla Landing Page (Launch)

LIMITED EDITION | one run only

Segla T-shirt

In 2023, we released Senja - a limited-edition tee born of Norse legend. It sold out on launch weekend.

Now, Segla continues the story.

A premium organic cotton piece. Crafted in limited numbers using sustainable water-based inks.
Shaped by the values that formed our first steps in the North.

It bears the silhouette of the Segla peak — closer, sharper, and more elemental than ever before.

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DISCOVER SEGLA

A homage to our Norwegian heritage.

Senja Island

Arguably the most beautiful island in Arctic Norway, Senja's breathtaking landscape boasts majestic mountains, deep fjords, pristine beaches, and lush forests. The diverse and dramatic natural scenery provides a captivating backdrop showcasing the allure and beauty of Norway.

One of the most iconic mountains in the North, Segla looks as inaccessible as any mountain could, commanding attention in a severe landscape scattered with raw natural beauty. Its unique and imposing west face ascends unimpeded from the sea, to the earth, to the sky.

Jöttnar's Roots

Jöttnar was forged in Arctic Norway. Its founders, two former Royal Marines Commandos, honed their skills as the world’s elite arctic warfare specialists by enduring the region's brutal sub-zero conditions.

They tested gear to destruction. They learned what endures.

This pursuit of the essential — crafting only what’s needed to excel in performance and style — became Jöttnar’s backbone and a lasting homage to its Norwegian roots.

Prose Edda c. 1300

Etched across the back of the Segla tee, the chosen excerpt comes from the Prose Edda — Old Norse ancient literature written to explain the key tenets of Norse mythology.

Unveiling not just the legends and myths, but all central protagonists of the culture; connecting the sea, to the earth, to the sky.