A requirement for trust in yourself and your team; an acceptance of risk but the skill to be constantly trying to reduce it; and a mindset that sees obstacles and difficulty simply as things to be overcome, instead of barriers to progress.
We were serving in the Royal Marines in Arctic Norway when the idea for Jöttnar formed. The parallel challenges between soldiering, mountain sports and battling to build the company have always been apparent to us.
Watch this short video to find out more.